The War Against Fake News and Pseudoscience on YouTube: Computational Propaganda Creates the Illusion of Popularity and Support

It’s a simple fact that a user of social media is more likely to interact with, and share content if it looks like other users are doing the same. But what we now have to consider is whether those other initial interactions are even real, or if we’re being duped into thinking we’ve found something that’s more popular than it actually is.

For the most part, people don’t want to belong to a group that is seen as “unpopular.” However, there is a way of developing support for an “unpopular” person, group or cause by creating the illusion of popularity through manipulating how social media works; this artificial popularity can garner actual support in the real world.

In this case: some of the content creators who use social media benefit from an illusion of popularity that can be created by inflating follower/subscriber counts, through the use of “follower bots,” which can translate to real popularity, actual support and financial gain over time.

What is computational propaganda?

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